Social Media Strategy


Group Objective:

The website is built to mimic a blog with easy to navigate controls and a simplistic layout. The goal is to not distract from the main objective of the work but to give it a platform to shine.


Social Media Objectives: This topic would greatly benefit from social media. The importance of the topic is related to a younger age group. Spreading awareness through social media will help achieve the purpose of the work. Targeting a younger audience can be done through platforms like Instagram and Youtube. The platforms would also help to amplify the different parts of the project.


Instagram:

  • Start with a minimum of five posts. The first posts will be infographics made in Canva showing different parts of why the topic is important and breaking down what it is. A post would be made and posted once a day.
  • Make consecutive posts with well-edited photos and long captions elaborating on different aspects of the issue like the politics, the presence in schools and professionals in the field who are experts on the issue.
  • Post a series of reels that are brief interviews with professionals in the field. It would be a shorter version of a news feature.
  • Make posts for Instagram stories that are interactive using tools like Q and A's, polls, and question stickers.
  • Instagram story posts can also be "behind the scenes" clips of gathering information for the story or different events related to the topic.
  • Follow organizations that are connected to the issue and subsequently follow their followers to gain a platform.


Youtube:

  • The first videos would be brief explanations about different topics related to the issue. They would be a combination of explaining as the reporter and clips of real life examples.
  • Create a channel trailer that introduces the viewers to the issue.
  • Create a series of news feature videos that feature professionals in the field.
  • Create videos that are recorded podcasts discussing the topic with relevant guests.
  • Collaborate with other established YouTube influencers who are related to the topic to gain subscribers.
  • Utilize YouTube shorts to showcase smaller clips of what viewers can watch on the channel.


Metrics/Measurements:

A spreadsheet will be made and updated weekly with analytics from both platforms to measure engagement and growth. The spreadsheet will have categories for followers, engagement, views, reposts and shares. Instagram has analytics available to view in a business profile and Youtube analytics can be seen in the through accessing the channel.


Using Youtube and Instagram will help reach a younger age group to spread awareness of the topic ultimately working to resolve the issue. Viewers will learn more about the issue resulting in a collective awareness and educations which is what the topic is about.